Zain Ul Aabdin Channa - Resume
Profile Picture

Zain Ul Aabdin

Digital Marketing Professional | SEO, Content Strategy, & Analytics
Email: zainalichanna@outlook.com Phone: +92 305 3026228 Location: Karachi, Pakistan

Professional Summary

Results-oriented Digital Marketing Professional experienced in driving organic growth, enhancing brand visibility, and improving engagement across digital platforms. Skilled in developing data-informed strategies and collaborating with creative and paid teams to deliver impactful, results-driven marketing campaigns.

Work Experience

Digital Marketing Specialist & TL Zikra Infotech LLC, Sheridan, WY Aug 2024 – Present

As a Digital Marketing Specialist & Team Lead at Zikra Infotech LLC, I lead strategic digital initiatives across SEO, content, and campaign management while overseeing team operations and project delivery. I drive performance through data analysis, creative execution, and collaborative leadership, ensuring measurable results and client satisfaction. My role blends hands-on marketing expertise with team coordination and process optimization.

Digital Marketing Associate Zikra Infotech LLC, Sheridan, WY Apr 2024 – Aug 2024

As a Digital Marketing Associate at Zikra Infotech LLC, a leading IT and digital marketing solutions provider, I implement and manage digital campaigns across various channels, including content creation and social media. My role also involves analyzing data for optimization and supporting SEO strategies to enhance online visibility.

Graphic Designer (Freelance) Remote Jun 2019 – Apr 2024

As a Freelance Graphic Designer, I create compelling visual solutions for diverse clients and projects, specializing in branding, marketing materials, and digital graphics. I transform concepts into impactful designs that effectively communicate messages and achieve client objectives.

Digital Analyst Sindh Police, Karachi Oct 2022 – Mar 2024

As a Digital Analyst for Sindh Police District East Karachi, I manage social media, marketing, contact databases, and community engagement, gaining valuable skills in digital operations and public interaction.

Digital Marketer & WordPress Developer Aura Concept Creator, Karachi Oct 2021 – Mar 2024

At Aura Concept Creator, a digital marketing and production agency, I managed comprehensive digital campaigns, crafted engaging content, and developed/optimized WordPress and e-commerce websites, leveraging data and SEO for enhanced online presence.

Business/Data Analyst (Freelance) Remote 2021 – 2023

As a Freelance Business/Data Analyst, I provide data-driven insights and strategic recommendations to optimize business processes and support informed decision-making for various clients. I translate complex data into actionable solutions to help businesses achieve their goals.

Education

Bachelors in Business Administration Iqra University, Karachi 2019 – 2023
Intermediate in Pre-Engineering Govt. Higher Secondary School, New Jatoi 2016 – 2018
Matriculation in Science Mazhar Muslim Model Higher Secondary School, Ranipur 2013 – 2016

Skills

Core Skills

Search Engine Optimization (SEO) On-Page SEO Off-Page SEO Technical SEO Local SEO Keyword Research SEO Audits Competitor Analysis Content Strategy SEO Copywriting Social Media Management Social Media Optimization (SMO) Email Marketing Email Automation Lead Generation Funnel Building Landing Page Optimization Digital Marketing Campaigns Content Planning Market Research Marketing Analytics Customer Journey Mapping Meta Ads Google Ads A/B Testing Audience Segmentation Campaign Optimization Budget Management ROI Optimization Conversion Rate Optimization (CRO)

Technical Skills

Google Search Console Google Analytics Google Tag Manager Google Looker Studio Google Keyword Planner Google Trends Meta Business Suite LinkedIn Ads Microsoft Clarity Ahrefs Semrush Screaming Frog Ubersuggest Hotjar CRM Tools (HubSpot, Zoho CRM, Perfex CRM) Marketing Automation (Mailchimp, ActiveCampaign) A/B Testing Tools CMS Management (WordPress, Shopify Basics) KPI Tracking Microsoft Office Google Workspace Adobe Photoshop Canva

Soft Skills

Communication Skills Client Relationship Management Project Management Problem-Solving Analytical Thinking Strategic Planning Time Management Collaboration & Teamwork Attention to Detail Creativity in Campaign Development

Languages

Sindhi (Native) Urdu (Expert) English (Fluent)

Certifications

Search Engine Optimization Professional Certificate – Moz (2025) Google Digital Marketing & E-commerce Specialization (2024) Data Analytics & Business Intelligence – DigiSkills.pk (2023) Graphic Design – DigiSkills.pk (2021) Fundamentals of Digital Marketing – Google (2020)

Awards

Certificate of Scholarship – Pakistan Civil Aviation Authority (2016)

Notable Projects & Brands

  • Fasfars Industries (Pvt.) Ltd. – Created E-Commerce Website, Handled Social Media, SEO, and Meta Ads Campaigns, Increased Sales by 10x
  • Pure and Pure Water Management – Created E-Commerce Website, and Handled Social Media, SEO, and Meta Ads Campaigns
  • Aura Concept Creator - Redesigned Website, handled SEO, and Social Media
  • Haq Marketing - Handled Social Media and Meta Ad Campaigns
  • Italian Pizza Cafe - Handled Social Media and Meta Ad Campaigns
  • Toyota Motors' - Handled Social Media Management and Meta Ad Campaigns