
Zain Ul Aabdin
Professional Summary
Results-oriented Digital Marketing Professional experienced in driving organic growth, enhancing brand visibility, and improving engagement across digital platforms. Skilled in developing data-informed strategies and collaborating with creative and paid teams to deliver impactful, results-driven marketing campaigns.
Work Experience
As a Digital Marketing Specialist & Team Lead at Zikra Infotech LLC, I lead strategic digital initiatives across SEO, content, and campaign management while overseeing team operations and project delivery. I drive performance through data analysis, creative execution, and collaborative leadership, ensuring measurable results and client satisfaction. My role blends hands-on marketing expertise with team coordination and process optimization.
As a Digital Marketing Associate at Zikra Infotech LLC, a leading IT and digital marketing solutions provider, I implement and manage digital campaigns across various channels, including content creation and social media. My role also involves analyzing data for optimization and supporting SEO strategies to enhance online visibility.
As a Freelance Graphic Designer, I create compelling visual solutions for diverse clients and projects, specializing in branding, marketing materials, and digital graphics. I transform concepts into impactful designs that effectively communicate messages and achieve client objectives.
As a Digital Analyst for Sindh Police District East Karachi, I manage social media, marketing, contact databases, and community engagement, gaining valuable skills in digital operations and public interaction.
At Aura Concept Creator, a digital marketing and production agency, I managed comprehensive digital campaigns, crafted engaging content, and developed/optimized WordPress and e-commerce websites, leveraging data and SEO for enhanced online presence.
As a Freelance Business/Data Analyst, I provide data-driven insights and strategic recommendations to optimize business processes and support informed decision-making for various clients. I translate complex data into actionable solutions to help businesses achieve their goals.
Education
Skills
Core Skills
Search Engine Optimization (SEO) On-Page SEO Off-Page SEO Technical SEO Local SEO Keyword Research SEO Audits Competitor Analysis Content Strategy SEO Copywriting Social Media Management Social Media Optimization (SMO) Email Marketing Email Automation Lead Generation Funnel Building Landing Page Optimization Digital Marketing Campaigns Content Planning Market Research Marketing Analytics Customer Journey Mapping Meta Ads Google Ads A/B Testing Audience Segmentation Campaign Optimization Budget Management ROI Optimization Conversion Rate Optimization (CRO)Technical Skills
Google Search Console Google Analytics Google Tag Manager Google Looker Studio Google Keyword Planner Google Trends Meta Business Suite LinkedIn Ads Microsoft Clarity Ahrefs Semrush Screaming Frog Ubersuggest Hotjar CRM Tools (HubSpot, Zoho CRM, Perfex CRM) Marketing Automation (Mailchimp, ActiveCampaign) A/B Testing Tools CMS Management (WordPress, Shopify Basics) KPI Tracking Microsoft Office Google Workspace Adobe Photoshop CanvaSoft Skills
Communication Skills Client Relationship Management Project Management Problem-Solving Analytical Thinking Strategic Planning Time Management Collaboration & Teamwork Attention to Detail Creativity in Campaign DevelopmentLanguages
Certifications
Awards
Notable Projects & Brands
- Fasfars Industries (Pvt.) Ltd. – Created E-Commerce Website, Handled Social Media, SEO, and Meta Ads Campaigns, Increased Sales by 10x
- Pure and Pure Water Management – Created E-Commerce Website, and Handled Social Media, SEO, and Meta Ads Campaigns
- Aura Concept Creator - Redesigned Website, handled SEO, and Social Media
- Haq Marketing - Handled Social Media and Meta Ad Campaigns
- Italian Pizza Cafe - Handled Social Media and Meta Ad Campaigns
- Toyota Motors' - Handled Social Media Management and Meta Ad Campaigns